Daisy B’s Boutique has been part of Totally Locally for the past two years through the Daventry Retail Forum, a team of retailers that have joined forces to share support, equipment and training, acting as a local hub of knowledge for local retailers.
Despite the recent challenges that have been faced, Sarah is a very positive about the revival of Daventry high street as she has noticed more people trying to shop locally as much as possible.
The success of the high street in Daventry is down to the excellent customer service from local businesses and providing locals with products that can’t be found online. For Sarah, the importance of shopping locally and coming together as a community to support each other has been magnified by the pandemic and in some ways has had a positive impact as more people are spreading the word about what Daventry’s high street can offer.
Due to new customers shopping locally and supporting small businesses, Sarah has thought about diversifying the products she sells in Daisy B’s Boutique to appeal to even more shoppers. Daisy has also seen the power of social media by setting up a YouTube channel as this has really given her business a good presence online.
Being part of the Daventry Retail Forum has allowed me to access platforms such as Totally Locally that acts like a form of corporate support and has helped us so much with the likes of marketing, time management, support and training. Shopping locally is very important for me and my businesses, whether that’s online or offline. I believe that the pandemic has allowed for more people to recognise the importance of supporting local businesses and it’s been amazing to see new faces in my shop – I am now even thinking of diversifying what I am selling due to recent popularity! For me, it’s all about customer service and the community coming together, my ethos is about ‘keeping it real’ so it’s great to know that I have that control and freedom to do this with Totally Locally.