Independent shopkeepers are the heart of our local communities. Behind every store front, sign or online page is somebody’s dream and even a family’s tradition. They’ve always taken a risk, and success has never come easy.
But this year it’s been harder than anyone expected and they need our support. Because, even if it’s just shopping to us, it’s everything to them. Visa is helping independent businesses by finding new ways to uplift our shopkeepers and recognise the value they bring. Our local shops are finding creative ways to keep serving the communities that rely on them. They’re getting online and going the extra mile to keep our communities alive. They’re counting on us to get behind them. They’re asking you to remember that where you shop matters.