Independent businesses are the heart of our high streets and the pulse of our local communities. Even though they’ve been through a difficult time, they never gave up. Through their creativity, resourcefulness and resilience, they’ve kept on going, adapted and inspired us all. Now they need our support. Visa is working with high street businesses to find new ways to do what they do best, now and in the future. Our local shops and services are finding creative ways to keep serving the communities that rely on them. They’re going to extraordinary lengths to stay open. They’re counting on us to get behind them. They’re asking you to remember that where you shop matters.