Visa GlobeScan research, 20221
Unlocking the potential
![couple holding phone and mug](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-couple-holding-phone-and-mug-1600x600.jpg)
![couple holding phone and mug](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-couple-holding-phone-and-mug-800x300.jpg)
Who is involved?
SMBs are offering Recommerce, and future appetite is high
Consumers are increasingly taking part, particularly younger generations
There is a need to address access and inclusion; with strong age trend leaving older groups and 55+ behind and those who need it most from lower income groups benefiting less from Recommerce
![2 figures icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-2-figures-icon-800x450.png)
50% Europeans are taking part in at least one Recommerce activity twice per year
![bar graph icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-bar-chart-icon-800x450.png)
Top activities are Refill (64%), Redistribute (51%) and Resale (45%)
![tick signs in box icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-tick-box-icon-800x450.png)
18‒34s are the main users of each Recommerce activity, except for Refill which is highly used among 35‒54s
![pie chart icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-pie-chart-icon-800x450.png)
Consumers on low incomes use Recommerce 20% less and are 21% less likely to engage in Recommerce activities in the future vs high income users
Knowledge of Recommerce is low
Despite many already being active in the space
![consumer icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-consumer-800x450.png)
Fewer than 1 in 5 consumers say they have knowledge of Recommerce
![merchant icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-merchant-800x450.png)
Only a small minority of SMB’s feel confident they know a lot about Recommerce areas e.g. 17% know about Resale vs. only 8% know about Redistribution
Recommerce is happening online
![couple in kitchen](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-couple-in-kitchen-1600x600.jpg)
![couple in kitchen](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-couple-in-kitchen-800x300.jpg)
Where is Recommerce growing?
Visa GlobeScan research, 20221
Frequency of use: consumers
Knowledge of Recommerce is a Europe-wide shift. Refill, Redistribute, and Resale are most prevalent across markets – with an average of 64%, 52%, and 45% taking part at least twice per year respectively
![spanner and screwdriver icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-spanner-screwdriver-icon-800x450.png)
Repair is more popular in Italy (38%), Poland (43%) and the UK (38%)
![delivery truck icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-delivery-truck-icon-800x450.png)
Return is more popular in Greece (45%) and Sweden (46% twice per year)
![flag icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-flag-icon-800x450.png)
Rental over indexes in Poland (28% rent twice per year)
![hand with 3 lines icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-hand-with-3-lines-icon-800x450.png)
Redistribute is a frequent behaviour in France (56% do twice per year)
Future uptake: consumers
Frequency of use: SMBs
![percent sign in tag icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-percent-tag-icon-800x450.png)
Recommerce accounts for half or more of turnover for 27% of SMBs in Sweden, and 23% of SMBs in France and Germany
![factory icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-factory-icon-800x450.png)
57% Recommerce providers in Greece have an in-store/physical presence
Future uptake: SMBs
Current and future provision is highest in France
![women talking in office](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-women-talking-in-office-1600x600.jpg)
![women talking in office](/content/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/uk-women-talking-in-office-800x300.jpg)
What is driving or limiting Recommerce?
Visa GlobeScan research, 20221
Motivators are financial and environmental
![wallet icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-wallet-icon-800x450.png)
For consumers, financial motivators – saving or making money – are especially important for Resale purchasers (65%) and sellers (42%), as well as Rental users (47%) and Repair users (44%)
![leaf icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-leaf-icon-800x450.png)
Environmental motivations are especially strong for Refill (52%) and Return (52%)
![heart in hand icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-heart-in-hand-icon-800x450.png)
47% people want to change their lifestyle a great deal to be more environmentally friendly, but only 23% say they have made major changes in the past year
People and businesses are also driven by social impact
When choosing / buying a product 48% say that helping their community by buying locally, is important to them
36%
SMBs identify social impact as a motivator for expanding / starting Recommerce activities
26%
identify customer access to more affordable products/services as a motivator
24%
identify new jobs/new talent as a motivator
24%
identify improving community/local impact as a motivator
Businesses want to see the growth opportunity
![graph projection icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-graph-projection-icon-800x450.png)
Increasing sales/revenue is main motivator (31% providers, 34% non-providers)
![multiply signs icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-multiply-signs-icon-800x450.png)
Followed by reducing business costs/overheads (29%, 30%)
![figure next to tick icon](/dam/VCOM/regional/ve/unitedkingdom/in-page-images/recommerce/icons/uk-figure-next-to-tick-icon-800x450.png)
And finally, attracting new types of customer (28%, 30%)
Sources:
1 Visa GlobeScan research, 2022. The survey was commissioned by Visa and conducted between April and May 2022 by GlobeScan, an independent insights and strategy consultancy. The study surveyed 7,000 consumers and 1,750 micro, small and medium-sized businesses (SMBs), using established online research panels across 7 countries: France, Germany, Greece, Italy, Poland, Sweden, UK.