In collaboration with our partners, our ambition is to uncover actionable behavioural insights that support the wider economy to rethink actions, implement real world solutions and empower individuals to adopt more sustainable habits in their everyday lives. Through learning by experimentation and openly sharing results and cases, the lab’s objective is to help build an equitable regenerative economy that uplifts everyone, everywhere.
Actioning Recommerce
Bringing together expertise from like-minded organisations
Providing commerce, payments and equitable sustainability expertise as well as design and rapid innovation capabilities.
Providing circular design expertise and network of knowledge on Resale, Repair, Rental, Refill Return and Redistribute models.
Dedicated behavioural design experts team, providing experiment design and analysis capabilities.
Our experiment partners
Visa is partnering with leading brands to experiment and test different experiences resulting in a better understanding of consumers’ motivations, driving more circular behaviours and business models, while ensuring that everyone can benefit from living sustainably.
COS
COS, a H&M Group brand, is exploring the motivations and compelling experiences that increase consumer participation in the resale market. Resale is an important part of fashion’s shift to circularity and is a growing commercial activity.
United Repair Centre
United Repair Centre is leveraging their experience offering high-quality repair services to leading European apparel brands. It is exploring the barriers that stop consumers from repairing their garments, and how to make clothing repair services more accessible and beneficial for all.
The new Behavioural Insights Lab will conduct experiments to further this ambition, with the Ellen MacArthur Foundation ensuring its Circular Design Principles are incorporated and that pre-competitive opportunities may be advanced through its network. In this way, we hope to bring private companies, governments, and NGOs together to accelerate change and drive local impact.
