Premium Product Optimizer

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Many consumers are carrying credit card products that don’t fit their needs or spending profiles.

Some cardholders may be ideal candidates for an upgrade to a premium product.

The Premium Product Optimizer by Visa Performance Solutions is a self-service, web-based tool that makes it easy to evaluate product upgrade opportunities across your entire consumer credit card portfolio.

Use predictive, behavior based models powered by VisaNet to:

Identify customers most likely to upgrade
View business opportunities and key metrics in real time
Drive your marketing campaigns with a targeted list of candidates

With the Premium Product Optimizer, you can strengthen customer relationships and reinforce loyalty while potentially increasing business opportunities and spend levels at Visa accepting merchants.

Premium Product Optimizer is currently available to eligible Visa clients in Latin American, Caribbean and Asia Pacific countries.

Give your customers the credit card that’s right for them

The Premium Product Optimizer can help you identify customers who may be a good fit for a more premium credit card product, analyze potential business opportunities in real time, and receive a list of targeted candidates for marketing campaigns.

Premium Product Optimizer uses Visa's predictive, behavior-based models powered by VisaNet transaction data, including:

14,000 financial institution clients
$4.9 trillion in payments volume
106 billion total transactions worldwide

How Premium Product Optimizer works

The Premium Product Optimizer offers an intuitive and user-friendly platform to help you understand how you can provide your customers with cards that fit their needs and behaviors. You can perform the following actions:

Donut graph showing 35 percent upgrade eligibility in Brazil and 42 percent by the Great World Bank.

Evaluate your opportunity

Adjust your assumptions to see real-time changes in key metrics, highlighting topline information about the opportunity as well as details on eligible accounts.

You can also view how your bank’s upgrade eligibility compares to the rest of the country or region.

Analyze detailed metrics relevant to upgrade scenarios

Get a detailed breakdown of your eligible and ineligible customers across key performance indicators.

Compare market benchmark metrics

Compare your bank’s product portfolio to competing credit products in your country or region to better understand your upgrade opportunities.

Download an executive summary

Download the executive summary to evaluate potential marketing campaign opportunities with your colleagues.

Download detailed metrics

Download detailed benchmark metrics to Microsoft Excel for further analysis.

Request a candidate list

Request a list of candidates eligible for upgrade by product type and propensity to upgrade.

Use the tool

Premium Product Optimizer is currently available to eligible Visa clients in Latin American and Caribbean countries.

Contact your Account Executive for more information, or request the Premium Product Optimizer under "My Services" on your Visa Online homepage.

Note: Premium Product Optimizer recommendations are provided for informational purposes only and should not be relied upon for marketing, legal, regulatory or other advice. Recommendations should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa makes no representations about the accuracy or completeness of recommendations and is not responsible for your use of the Premium Product Optimizer, or other information, including errors of any kind, contained in the video.