VISA ENCOURAGES WORLDWIDE ADVOCACY FOR EQUALITY IN SPORTS
As a brand and a business, Visa has always stood for making a positive and transformational impact on the world.
The long-term goal is to make women's football accepted equally everywhere. This means that there is such a balance in coverage, empowerment and training that the game becomes genderless.
Acceptance does not start or stop with gender - it's diverse, equal and inclusive. Visa is advocating for the widest sense of acceptance - from the field to the boardroom. Because we believe that those who celebrate gender equality and diversity are strongest at their core.
We want women's football to inspire a cultural shift - one that better accepts, supports and praises equality, throughout Europe. For both the current, and next generation of women. Our goal is to see such a balance in coverage, empowerment and training that the ‘beautiful game’ becomes genderless.
Solidifying its commitment towards the progression of diversity, inclusion and female empowerment, Visa is proud to be a seven-year long sponsor of Women's UEFA, which allows us to further our contributions to the movement for equality, diversity and inclusion. Visa has a proven track record supporting initiatives, which align with these key goals.