UEFA Women's Football

VISA ENCOURAGES WORLDWIDE ADVOCACY FOR EQUALITY IN SPORTS

As a brand and a business, Visa has always stood for making a positive and transformational impact on the world.

The long-term goal is to make women's football accepted equally everywhere. This means that there is such a balance in coverage, empowerment and training that the game becomes genderless.

Acceptance does not start or stop with gender - it's diverse, equal and inclusive. Visa is advocating for the widest sense of acceptance - from the field to the boardroom. Because we believe that those who celebrate gender equality and diversity are strongest at their core.

We want women's football to inspire a cultural shift - one that better accepts, supports and praises equality, throughout Europe. For both the current, and next generation of women. Our goal is to see such a balance in coverage, empowerment and training that the ‘beautiful game’ becomes genderless.

Solidifying its commitment towards the progression of diversity, inclusion and female empowerment, Visa is proud to be a seven-year long sponsor of Women's UEFA, which allows us to further our contributions to the movement for equality, diversity and inclusion. Visa has a proven track record supporting initiatives, which align with these key goals.

As part of the sponsorship, Visa will support women's football at all levels, from grassroots development to UEFA Women's Champions League.

This includes events such as the UEFA Women's EURO, UEFA Women’s Champions League, UEFA European Futsal Championship, UEFA European Women’s Under 17 and Under 19 Championship until 2025.