• UEFA Women's Football

    Visa has become the first standalone sponsor of UEFA Women's Football in a seven-year deal from 2018 until 2025.

Women's football is flourishing off the pitch as much as on the pitch.

In 2018, Visa announced a landmark multi-year partnership with UEFA. Visa became the first ever UEFA sponsor dedicated to women's football, following the unbundling by UEFA of sponsorship rights from the men's game.

The historic announcement offers an exciting platform to position Visa as a champion of diversity and inclusion across the board and show case its commitment to celebrate and support women's football at all levels.

The partnership with UEFA also demonstrates Visa’s ongoing global commitment to enabling powerful sporting moments as shown by our long-term partnerships with FIFA, the Olympics and more recently the Confédération Africaine de Football (CAF).

The partnership reflects the ongoing boom in women's football throughout Europe, as well as the success of UEFA’s Together #WePlayStrong campaign. The partnership will support efforts to change the image of the women's game and make football the No. 1 sport among girls and women in Europe.

Still from UEFA YouTube video

VISA ENCOURAGES WORLDWIDE ADVOCACY FOR EQUALITY IN SPORTS

As a brand and a business, Visa has always stood for making a positive and transformational impact on the world.

The long-term goal is to make women's football accepted equally everywhere. This means that there is such a balance in coverage, empowerment and training that the game becomes genderless.

Acceptance does not start or stop with gender - it's diverse, equal and inclusive. Visa is advocating for the widest sense of acceptance - from the field to the boardroom. Because we believe that those who celebrate gender equality and diversity are strongest at their core.

We want women's football to inspire a cultural shift - one that better accepts, supports and praises equality, throughout Europe. For both the current, and next generation of women. Our goal is to see such a balance in coverage, empowerment and training that the ‘beautiful game’ becomes genderless.

Solidifying its commitment towards the progression of diversity, inclusion and female empowerment, Visa is proud to be a seven-year long sponsor of Women's UEFA, which allows us to further our contributions to the movement for equality, diversity and inclusion. Visa has a proven track record supporting initiatives, which align with these key goals.

 

As part of the sponsorship, Visa will support women's football at all levels, from grassroots development to UEFA Women's Champions League.

This includes events such as the UEFA Women's EURO, UEFA Women’s Champions League, UEFA European Futsal Championship, UEFA European Women’s Under 17 and Under 19 Championship until 2025.

UEFA Women's Champions League™

UEFA Women’s Champions League

UEFA Women’s Euros Trophy and football

UEFA Women’s EURO 2022

The UEFA Women’s EURO take’s place every four years and England will be hosting the next championship, taking place in 2022 from 6 July to 21 July.

Visa x UEFA #PlayAnywhere

Visa x UEFA #PlayAnywhere

Visa and UEFA have also collaborated on special projects, such as the Visa x UEFA #PlayAnywhere, which is a series of vlogs hosted by the footballer and Olympian Liv Cooke, freestyling around cities in Europe as a part of the #WePlayStrong campaign.

Visa is dedicated to growing the acceptance of women’s football globally through our Team Visa footballer programme. We are providing female footballers with the tools, resources and support they need to achieve their lifelong dreams, both on and off the field.

Alexia Putellas

Alexia Putellas

Spain

Caroline Graham Hansen

Caroline Graham Hanson

Norway

Didem Karagenç

Didem Karagenç

Turkey

Dzsenifer Marozsán

Dzsenifer Marozsán

Germany

Eugénie Le Sommer

Eugénie Le Sommer

France

Ewa Pajor

Ewa Pajor

Poland

Fran Kirby

Fran Kirby

England

Kim Little

Kim Little

Scotland

Kosovare Asllani

Kosovare Asllani

Sweden

Laura Giuliani

Laura Giuliani

Italy

Lucy Bronze

Lucy Bronze

England

Nadia Nadim

Nadia Nadim

Denmark

Nikita Parris

Nikita Parris 

England

Ramona Bachmann

Ramona Bachmann

Switzerland

Shanice Van de Sanden

Shanice Van de Sanden

Netherlands

Team Visa European summit

Team Visa European Summit

The Team Visa Summit hosted 14 Top female football players as part of our “top supporter of Women's football in Europe” ambition. The two-day event successfully achieved its objective to immerse the players in Visa’s brand, products and values, help players build their own personal brand, capture content for local and regional campaign use (including developing assets for 20 clients across Europe) and attending media interviews led by our Corporate Communications team, which resulted in several headlines validating our commitment to support the development of women's football.