As a role model on and off the pitch, Karen’s insight and experience has allowed us to tailor the programme, ensuring that we provide the right assistance for players taking part in the programme. She has seen first-hand the huge growth of the female game driven by the professionalism and is passionate about supporting the next generation of players. But she also knows that it is imperative to ensure that there are pathways in place to allow players to transition smoothly and efficiently to their second career.
Through The Second Half, Visa plans to help female footballers recognise that their skills are transferable, showing how they will be able to apply these outside of sport through internal and external training in areas such as financial literacy, social media, CV writing and leadership. We will help players build their personal brand, as well as provide opportunities for them to receive mentoring from Visa employees and other work experience, giving players real business experience to help them in the future. As a result, we believe we’ll see more businesses benefiting from the valuable contributions, diverse thinking and unique skill-sets of female footballers and other elite athletes.
Adrian Farina, SVP Marketing, Europe at Visa said:
“Women’s football continues to grow in profile and popularity and we’re proud to be helping develop the game through our sponsorships of UEFA Women’s Football in Europe, and the great players that make Team Visa. With ‘The Second Half’, we want to give women footballers the support that they need as they prepare for their career beyond the pitch, and show how they can apply all the skills they have developed in their professional career - perseverance, teamwork, and commitment - outside of sport.”
The Second Half successfully launched in January 2021 in the UK and is open to current and retired professional women footballers. There are plans to rollout The Second Half across Europe over the next few years in order to support as many female players as possible. This is another exciting step for Visa in our long-term commitment to support women and women’s football.