“Flowers are so emotive and sentimental. They’re an everyday item we use to express celebration, affection and remembrance. Often when we can’t use words, we use the gift of flowers. To have that suddenly out of people’s grasp was concerning.”
Since that day, The Flower Lounge team has worked to find ways to carry on serving its community. On day two of lockdown, having already ordered a large delivery of fresh flowers, Wild and her team set about creating beautiful bunches of blooms, leaving them outside for passersby to pick up for free.
Then, like many entrepreneurs across the UK, she had to reflect on the business, asking herself how it could creatively adapt and still provide a quality service.
After closing for several weeks, Wild focused on the logistics of continuing the business in a safe way that would also support growers.
“Without the flower growers, there would be no industry to return to. During this time, we’ve tried to support as many British growers as possible.”
Happily, The Flower Lounge continued to receive inquiries from customers hoping to purchase flowers, which gave Wild confidence.
“We’ve focused on seasonal blooms, offered a DIY vase kit and wreath set to replace our workshop offering, and even created a ‘drive-through’ service in the run-up to Mother’s Day,” she says.