Ensure you have an active brand presence across search and social media - be seen where they are looking.
Send some visually rich email newsletter or blog posts featuring the latest news about your service or the products on offer in your store - no matter if it’s online or on the high street.
Set yourself up reminders for key customers based on what they have purchased before and therefore what offers might tempt them - you can also send an event-based or discount incentive through social channels and email.
Help them Purchase
Keep it simple. Do not let their spontaneity pass. Try and ensure your customer’s path to engage and buy from you is as clear, compelling and simple as it can be. Think about the shortest path to transaction from the message you have share.
Ensure your products and/or services have clear descriptions, images and guides on how to use
- if there are any accompanying products or services, includes on the same page. i.e. suggestions and other products they might like, or those who have bought similar
How you will lose them
You are seen to ‘waste’ the moment
The detail they need then and there to buy isn’t there
Your website is hard to navigate
If you are not clear on the status of their product or service