Top tips for maintaining a website and engaging consumers online
Your website is an important component of your marketing machine, providing a window into your business and why it is perfect for your customers. An engaging website may convince prospective customers to spend more time on your website, come back for more information and, ultimately, reach out to do business with you.
In this article we outline four top tips on how to improve user engagement, make your content stand out, and make it easier for your customer to get in touch with your business.
- Think social: more than one in every two people in Europe actively participate in social media networks1 . Social media is an excellent platform for consumers to browse, buy from, and schedule appointments with their favourite brands. Offer social network sharing features from your website to encourage existing customers and browsers to share your content on their social networks. These can be easily added by using searching for relevant third-party apps or check out whether your website provider offers this feature as an add-on.
- Link to like-minded businesses: Consider partnering with another local company to advertise related products on your website. For example, if you own a plumbing company you might link to a local hardware store that offers exclusive deals on household items. That way, the visitors to your website gain additional value and know they can come to your website for more than plumbing alone.
- Let your customers talk – to you, and each other: Create a comment section for your website so that your customers can share advice on how to use your product, ask relevant questions and post feedback on your product or services. A comment section also has a positive impact on your website’s search engine ranking. Check whether your website provider has a plug-in or add-on feature so that you can offer this feature.
- Make it easy for your customers to speak to you: If customers have a question or want to visit the store (if you have one), you can turn site traffic into foot traffic by embedding an online map service to show consumers where your business is located. Or, optimise your contact page by linking it to customer support, a sign-up sheet for your newsletter, or even a customer satisfaction survey. As long as the page is set up to be clear and has all key information available, what’s included is up to you.
These tips and tricks will help your website stand out amongst your competitors. Growing awareness of your business and services, through the right partners, networks, information and your own customers will help keep your brand relevant and ultimately, engaging.
Toolkits, case studies, statistics, research and recommendations are provided “AS IS” and intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice. Visa Inc. does not make any warranty or representation as to the completeness or accuracy of the Information within this document, nor assume any liability or responsibility that may result from reliance on such Information. The Information contained herein is not intended as legal advice, and readers are encouraged to seek the advice of a competent legal professional where such advice is required. Toolkits and related marketing materials should be independently evaluated in light of your specific business needs and any applicable laws and regulations. Visa is not responsible for your use of the toolkit, best practice recommendations, or other information, including errors of any kind, contained in this document.