1. The power of a good review
The importance of a good review is undeniable. A staggering 84 percent of consumers trust online reviews as much as a personal recommendation*. Reading a good review, won’t just make a customer trust you and therefore do business with you, it can also improve your visibility as reviews also show up in search results and can improve your search rankings, ultimately attracting more potential customers.
Not having any reviews online can mean that your customers won’t find you at all. Review-savvy consumers who choose to only view businesses with a highly starred rating, will never see your business in the search listing if you have either been poorly reviewed or have not been reviewed at all.
2. How to get a customer to leave a review?
Once you’ve got your website setup, it’s worth considering how to prompt people to leave a good review. People are busy and don’t have the time to review every service or business they come across. More often than not, customers only review if they have had a terrible experience and want to complain.
This means they might need a nudge or an incentive, whether that’s a giveaway, money-off or prize draw. It is usually best practice to ask them to leave a review after they have interacted with you, so whether that’s having a pop-up on your site after they’ve purchased something, a message on an invoice or cards left on the till.