Once you’ve got your website setup, it’s worth considering how to prompt people to leave a good review. People are busy and don’t have the time to review every service or business they come across. More often than not, customers only review if they have had a terrible experience and want to complain.
This means they might need a nudge or an incentive, whether that’s a giveaway, money-off or prize draw. It is usually best practice to ask them to leave a review after they have interacted with you, so whether that’s having a pop-up on your site after they’ve purchased something, a message on an invoice or cards left on the till.