There are a multitude of personality theories and tests to help you get to know yourself and others better. When it comes to applying this to customer insights though, it can be hard to separate the signal from the noise.
At Visa, we’ve been pioneering payments since 1958. Our network processes billions of payments each year between consumers, businesses and governments. So, we’ve got the data and the experience to generate real customer insights.
Read on to learn more about who your customers are, plus how to spot them and how to get them to notice and buy with you.