• Visa: Everything you need for
    your small business

    In any industry, meeting customer needs & expectations
    is key to running a thriving business


  • Get to know your customers better

    What your customers think and how to appeal to them.

  • Our tips to help you run your business

    Handy hints on marketing, selling online and more.

  • Tools & services for getting started

    Everything from building a website to organising your finances and getting paid.

Customer Insights

There are a multitude of personality theories and tests to help you get to know yourself and others better. When it comes to applying this to customer insights though, it can be hard to separate the signal from the noise.

At Visa, we’ve been pioneering payments since 1958. Our network processes billions of payments each year between consumers, businesses and governments. So, we’ve got the data and the experience to generate real customer insights.

Read on to learn more about who your customers are, plus how to spot them and how to get them to notice and buy with you.