V PAY – the European debit card

Created by Visa Europe, V PAY is a new European debit card based entirely on chip and PIN.

Because it takes full advantage of the latest chip and PIN technology, it is cost-effective for banks to implement, efficient for merchants to accept, and secure for cardholders to use.

Banks from around Europe have begun to issue V PAY cards and add its logo to their domestic debit cards. In doing so, they are creating a more open, more consistent European debit market.

V PAY cards can be used, in the same secure way in every country, at millions of merchants and ATMs throughout Europe.

This website tells you more about V PAY.