82% of enrolled Visa Checkout customers completed transactions from the shopping cart in 2017.1
In 2015, there were 48% more transactions with Visa Checkout buyers across all e-commerce sites regardless of checkout option used.2
Reducing the number of form fields during checkout can help eliminate a key reason for abandonment. An estimated 27% of shoppers feel the checkout process is too long and complicated.3 Visa Checkout enrolled users can checkout with as few as 2 form fields.
1 Based on internal Visa product data derived from over 21+ million Visa Checkout accounts in 26 markets across desktop, tablet, and mobile web (native mobile app/SDK data not included) measuring purchases from over 300,000+ Visa Checkout merchants around the world for a six month period from Dec 2016-May 2017.
2 Source: comScore 2015 Visa Checkout study, commissioned by Visa. Based on data derived from the comScore research panel of one million U.S. PC/laptop users measuring panelists’ purchases across all e-commerce domains comparing transactions among Visa Checkout buyers versus all buyers, June-Dec. 2015.
3 Source: Baymard Institute, E-Commerce Usability: Checkout, Sept. 2016.