Driving tourism revenue in Lake Tahoe

As a destination marketing organisation for the south shore of Lake Tahoe, the Lake Tahoe Visitors Authority (also known as Visit Lake Tahoe) leads tourism promotion efforts for this popular vacation destination on the California-Nevada border. To help clarify its use of its marketing budget, the organisation looks to leverage a clear picture of where visitors are coming from and what they are spending money on.

Action

  • Since 2014, Visit Lake Tahoe has used Visa Destination Insights for timely and actionable spend data to enable the organisation to help identify potential areas with potentially profitable and sustainable visitor segments.
  • When Visit Lake Tahoe started a promotional campaign to attract visitors from Germany, it analysed Visa Destination Insights to understand the interests and spending habits of German visitors to create personalised offers to put Lake Tahoe top of mind for this audience.

 

Status

Visit Lake Tahoe achieved 21% growth in tourism traffic from Germany and a 600:1 ROI after launching its promotion leveraging Visa Destination Insights data.┬╣

┬╣Visa Destination Insights. Visit Lake Tahoe case study, 2022.