Providing actionable, data-led insights that drive measureable impact for businesses

The Visa Consulting & Analytics (VCA) team - Visa's advisory arm - provides data-driven expert analysis to issuers, acquirers, merchants, fintechs and other partners to stay current on payment trends and consumer behaviours.

VCA uses in-house economic intelligence and proprietary analytical models applied to large sets of data to provide unique insights and actionable recommendations that drive measureable impact for clients.

Thought leadership

Learn about the latest trends in the banking industry, business insights, best practices and how they are applicable to your business locally, in Central & Eastern Europe.

Our practices

Explore our areas of expertise and learn how our specialist teams can prepare your business for the road ahead.

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Strategy

We help clients formulate payments strategies to drive growth and profitability, compete in the digital economy and address key topics such as open banking, real-time payments, sustainability, and emerging third-party platforms.

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Digital

We support clients to develop and execute digital strategies that address issues such as top of wallet, card on file, activation and ongoing engagement, virtual cards, innovative digital banking propositions design.

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Implementation support

With Visa Managed Services (VMS), we support the execution and implementation of recommendations and wider value-added services product enablement by mobilizing teams on-site and partnering with clients to help scale competitive advantage and operate to succeed in the digital age.

Enhanced control

Portfolio optimization

We help clients identify the right customers and best portfolio actions that drive acquisition, engagement and retention.

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Risk

We help clients better manage risk and fraud while optimizing the customer experience.

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Product

We deliver product value propositions for clients including new product development, refreshes and upgrades.

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Visa Net

We leverage the power of Visa Net data to derive valuable consumer payment insights and evaluate key performance indicators against benchmarks.

Local presence

VCA has an established and growing footprint across Central & Eastern Europe, with consultants and data scientists based in Bratislava, Bucharest, Budapest, Ljubljana, Prague, Sofia and Warsaw.

Collaborate with world-class experts dedicated to growing your business. Meet part of our leadership team below.

Szymon Stasczak

Szymon Stasczak

VCA CEE Lead

Hana Wasserburger

Hana Wasserburger

VCA Subcluster Lead for Czechia, Slovakia, Hungary

Oana Stanciu

Oana Stanciu

VCA Subcluster Lead for Romania, Croatia, Slovenia, Bulgaria

Artur Bartosiak

Artur Bartosiak

VCA Subcluster Lead for Poland

Explore and connect

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VCA Global page

Learn more about Visa Consulting & Analytics (VCA) on our Visa Global web page

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VCA on Linkedin

Join Visa Consulting and Analytics (VCA) on Linkedin for up-to-date content on our latest thinking

Contact Visa Consulting & Analytics

Please contact your Visa Representative to find out more about how we can help.