What happens after a customer books a trip? To answer that question, DERTOUR worked with VCA to explore customer behaviour beyond the booking moment.
What you'll learn
In this case study, discover how DERTOUR worked with Visa Consulting & Analytics to:
- Better understand customer behaviour beyond the booking moment.
- Explore how travellers spend across the broader travel journey.
- Identify opportunities to further develop existing customer relationships.
- Gain a more complete view of customer value using payment data insights
Why it matters
Customer value extends beyond the initial booking. Understanding where customers spend, how they behave across journeys, and which segments drive value can help businesses make more informed decisions about growth, loyalty, retention, and customer engagement.
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More insights from Visa Consulting & Analytics
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