3. Email marketing
If you have yet to start collecting email addresses here are some tips and tricks to help you get started. If you already have a list it is important to work out what might be seen as ‘spam’ by your customers and what will feel like valuable or useful information. Aim to email your customer not more than once a month - and when you do, make sure you’re telling them something worth knowing. A new range, a time sensitive offer, so big news that they will care about? Make sure it is a useful interaction for them as well as you.
4. Review sites
Online reviews can make or break a business these days. Which is why choosing to be online can often feel intimidating. However, there are some simple steps you can follow to use reviews to your advantage and make sure you optimise your chances of gaining customers in the future.
Why do you want good reviews?
A staggering 88 percent of customers trust online reviews as much as a personal recommendation. So the importance of a good review is undeniable. Reviews on sites such as TrustPilot also show up in search results and can improve your search rankings [you can read more about SEO here]. This can ultimately attract more people to check out your business. TrustPilot is the leading review site, and TripAdvisor is also very popular for the hospitality / travel sectors and Yelp is also a renowned review site, so all well worth a look into.