Frustrated by the lack of delicious, healthy, and high-quality lunch options, the Silverglides – Leslie and David – launched the ﬁrst Mixt in 2006.
They knew right from the start they had something great. Long lines formed, people talked, and they quickly grew into a multi-unit restaurant concept across California.
From the beginning, Mixt wanted to reward customers for waiting in their lines and loving their food. So they started a traditional punch card loyalty program for customers. However, there were several pain points with this system. It was expensive to print out the cards. Customers would often forget their cards, slowing down the checkout process. Plus, Mixt had no way of tracking repeat purchases with their enrolled customers.
So, in 2012, Mixt started using a digital card-linked loyalty program that provides customers with a more seamless experience for earning rewards. Instead of keeping track of punch cards, customers simply download an app to their phones and enroll their credit or debit card. Earning loyalty perks is now as easy as purchasing a delicious lunch with their registered card.