Navigation Indication

  • Show your support for your local High Street

    Visa continues to celebrate our independent shopkeepers across the UK

    Because the High Street is where your shopping makes a difference

  • Show your support for your local High Street

    Visa continues to celebrate our independent shopkeepers across the UK

    Because the High Street is where your shopping makes a difference

  • Show your support for your local High Street

    Visa continues to celebrate our independent shopkeepers across the UK

    Because the High Street is where your shopping makes a difference

  • Show your support for your local High Street

    Visa continues to celebrate our independent shopkeepers across the UK

    Because the High Street is where your shopping makes a difference

  • Show your support for your local High Street

    Visa continues to celebrate our independent shopkeepers across the UK

    Because the High Street is where your shopping makes a difference

It might not be the only place we do our shopping these days, but there’s still nothing like a trip to the local High Street for value, customer service, and community. 

That’s why we’re celebrating our independent retailers. When you want to go the extra mile, all you have to do is come home to the High Street.

It’s where shopping comes alive with familiar names on the outside and a warm welcome inside. Personal service helps you to finish your list and gives you the satisfaction of coming home with your shopping all packed and ready.

The High Street is where shopping is an experience, and your local shopkeepers are hoping to see you very soon.

cover image Play Video

Rafi’s Spice Box

What’s the secret recipe for turning Mum’s idea into five high street stores and 50 different curry dishes? You’ll find the answer at Rafi’s in Sudbury, York, Harrogate, Leeds or Newcastle!

cover image Play Video

Pug & Puffin

Need your pooch pampered? Head down to Martin & Jenny’s family-run pup emporium in Bath for gifts and treats for your dog, and the kind of personal attention you can only find on the High Street.

cover image Play Video

Endemic Skateboards

Andy started with a local shop in Huddersfield, but ended up with a hub for the skateboarding community from far and wide. It’s why every High Street shop is part of something bigger.

cover image Play Video

Pankhurst Cycles

If you’re in Reading and need your bike fitted, serviced or fine-tuned, you pop in to see Ricky Pankhurst. For the last four years, he’s been rallying the cycling community, from serious bikers to first-timers.

cover image Play Video

Botanic

New to the High Street in York, Alice opened Botanic last year and has just celebrated her first successful year in town. The products come from local makers, but the people come from far and wide.

cover image Play Video

Bookish

From her bookshop in Crickhowell, Ally has been connecting the community with words for more than 8 years. They’re putting the passion back into reading, especially with their books written in Welsh!

cover image Play Video

Dinsdales Joke Shop

Keeping Hull smiling has been a serious business for Dinsdales for over 85 years. It might be a local celebrity, but the customers are still family.

cover image Play Video

But Is It Art?

Since opening in 1973, But Is It Art?, on Reading’s Queen Victoria Street, has been bringing its customers everything from imagination to the design-led. Its diverse collection of cards, gifts, homeware, jewellery and art are lovingly curated with imagination and wit in mind.

When you shop local, you’re not just filling a basket. You’re building a community.

Proud to support the Great British High Street

You might have seen our Christmas campaign to celebrate the Great British High Street. But we didn’t stop when the lights came down. Visa is proud sponsor of the Great British High Street (GBHS) Awards 2018, run by the Ministry of Housing, Communities & Local Government. This competition recognises and celebrates local achievements on our high streets and supports the communities in which we live and work.

Check out this year's winners here.

 

Support your high street all year round, shoppers urged

“Shoppers are being urged to make supporting their local high street their new year's resolution as research reveals two in five people fail to spend in nearby stores after Christmas.”

Read more

Southsea business is part of Visa’s Christmas ad campaign to boost high streets

“An independent retailer in Southsea will stand front and centre in Portsmouth as part of a Christmas advertising campaign to get people supporting their local high streets.”

Read more

Dunn’s Bakery stars in Visa UK Christmas TV advert

“Visa’s first Christmas TV advert in the UK features nine real shopkeepers, including Dunn’s Bakery owner Christopher Freeman.”

Read more

Visa puts focus on the British high street in first major Christmas campaign

“Visa is hoping its focus on where to buy this Christmas, instead of what to buy or who to buy for, will give it the edge this festive season.”

Read more

The real shop owners behind Visa Christmas ads who are at heart of high streets

We spoke to the stars of the Visa ads to see why this Christmas is so important

Read more

Visa contactless

Fast, secure, mobile payments with your card or smartphone. Just tap and go.

Visa abroad

Wherever you are, pay like a local. It’s safe, secure and cash free.

Shop online

Frictionless online payments with a single sign-in when you use Visa Checkout.