London, 11 June 2015: Leading European payment provider Visa Europe is set to excite fans at the inaugural Formula E Visa London ePrix at Battersea Park this June (27-28). The race title sponsor will offer fans an exhilarating selection of family-friendly activities at the Visa Europe eVillage area, ensuring race goers are at the heart of the action.
The Visa Europe eVillage experience
Visitors to the Visa Europe eVillage area will have their Formula E experience instantly amplified. From the moment they enter, fans will be able to see live race action across Visa jumbo screens, set their own Visa Fastest Lap time in return for prizes, in grid position driving simulators, measure and improve reaction levels with the Batak race driver challenge, a challenge used by Formula E drivers in training, and test their hand eye co-ordination with Buzzwire.
Further enhancing the race day experience, a replica winner’s podium, complete with driver outfits, and Formula E car will be on hand to create a perfect race day picture for fans. Visitors to the Visa Europe eVillage area will also receive one of 16,000 complimentary branded headsets, broadcasting exclusive live Visa commentator content from Georgie Ainslie and Mark Pougatch to fans across the weekend.
Visa Fastest Lap
As a celebration of the Formula E partnership, and in a continuation from Monaco and Berlin, a Visa-branded Fastest Lap trophy will be awarded to the fastest driver following each ePrix. Handcrafted and created from brushed steel, the Visa Fastest Lap trophies, showcased in the eVillage before hand, will be presented to the fastest drivers on both the 27 and 28 June and viewable across the circuits’ jumbo screens.
Mark Antipof, Chief Sales and Marketing officer at Visa Europe said: “At Visa Europe we see this truly collaborative partnership with Formula E as a chance to project our smart and innovative vision. Sponsoring the London finale races provides the perfect opportunity to drive the future of our two businesses while engaging with fans by putting them at the heart of the action.”
Alejandro Agag, CEO of Formula E, added: “The Visa partnership has helped harness a wider audience, showcasing Formula E to more people than ever before. The London finale is set to be an exciting weekend with a host of fun, experiential activities for fans to engage with.”
Formula E is a new FIA single-seater championship and the world's first fully electric racing series. It sees ten teams competing, at speeds of up to 140 mph, in 10 of the world's leading cities including Monaco, Berlin and London. The 10 teams, each with two drivers, race on bespoke city-centre circuits creating a unique and exciting series designed to appeal to a new generation of motorsport fans.
About Visa Europe
Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries. It is the leading payments system in Europe, having increased its market share over MasterCard in Europe from 55.5% in 2011 to 56.9% in 2013.
Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments. Its members are responsible for issuing cards, signing up retailers and deciding cardholder and retailer fees. Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 16 billion transactions annually – at a rate of 1,622 transactions per second at peak times.
There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card. Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe. Both companies work in partnership to enable global Visa payments in more than 200 countries and territories.
For more information, visit www.visaeurope.com and follow@VisaEuropeNews
About Formula E Championship
Formula E is a new FIA championship featuring Formula cars powered exclusively by electric energy. It represents a vision for the future of the motor industry over the coming decades, serving as a framework for research and development around the electric vehicle, accelerating general interest in these cars and promoting sustainability. Commencing in September 2014, the championship will compete in the heart of 10 of the world's leading cities - including London, Beijing and Miami - racing around their iconic landmarks. For the inaugural season, 10 teams, each with two drivers, will go head-to-head creating a unique and exciting racing series designed to appeal to a new generation of motorsport fans. Operating as an 'open championship', the series gives car manufacturers and constructors the opportunity to showcase their electrical energy innovations in a racing environment, designing cars to the technical specifications set out by the FIA.
Follow Formula E:
Twitter: @FIAformulaE #DrivetheFuture