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Europeans “touched to pay” three billion times in the last 12 months – cementing contactless payments’ growing popularity

• 1-in-5 in-person Visa-processed card payments are now contactless • 3 billion contactless transactions made using Visa cards and devices across Europe between 1 May 2015 and 30 April 2016 • 165 million Visa contactless cards and 3.2 million POS terminals are now in active in Europe

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

• Campaign includes two TV adverts focused on being “Always Ready” in the moments that count • New ads from Saatchi & Saatchi are directed by Sam Brown working with production house, Rogue Films

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

• Campaign includes two TV adverts focused on being “Always Ready” in the moments that count • New ads from Saatchi & Saatchi are directed by Sam Brown working with production house, Rogue Films

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

• Campaign includes two TV adverts focused on being “Always Ready” in the moments that count • New ads from Saatchi & Saatchi are directed by Sam Brown working with production house, Rogue Films