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Visa Technology Extends Mobile Payments into 12 European Countries by End of 2017

• Visa Token Service, which enables secure and convenient mobile payments, is live in five European markets, with seven more in the pipeline • European consumers currently spending an average of €9 in face-to-face transactions when they use their mobile device to pay • More than 1.2 million European merchants offer contactless point-of-sale, driving uptake in mobile payments

Europeans “touched to pay” three billion times in the last 12 months – cementing contactless payments’ growing popularity

• 1-in-5 in-person Visa-processed card payments are now contactless • 3 billion contactless transactions made using Visa cards and devices across Europe between 1 May 2015 and 30 April 2016 • 165 million Visa contactless cards and 3.2 million POS terminals are now in active in Europe

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

Visa Europe unveils new Visa / Apple Pay “Ready” campaign

• Campaign includes two TV adverts focused on being “Always Ready” in the moments that count • New ads from Saatchi & Saatchi are directed by Sam Brown working with production house, Rogue Films

The UK ranks 2nd in readiness to embrace future shopping experience – Visa Europe’s Future of Retail research

Three major trends shaping the future of retail identified by the report are outlined below: 1. Customers want personalised shopping experiences across all touch points 2. There is growing demand for social shopping experiences 3. Mobile technology has the potential to bridge the gap between online and offline retail experiences

Visa Europe’s Future of Retail research

Research by Stylus, shows the UK ranks 2nd in readiness to integrate new technology and meet demand from tomorrow’s shoppers across Europe. To derive the score, the research first looked at the key consumer trends that are re-shaping the retail sector, such as: • Omni-channel shopping • The growing significance of social media in the shopping cycle • The importance of mobile technology

The contactless transaction threshold increases to £30 today. Visa Europe welcomes this new threshold increase and believes it will be the most significant to date.

• The increase to £30 could affect approximately 3 million Visa transactions a day, for a total of over £70 million • Supermarkets, clothes retailers, department stores and pharmacy chains will benefit the most from the increase as 12-20% of all of their transactions fall into the £20-£30 band