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The UK ranks 2nd in readiness to embrace future shopping experience – Visa Europe’s Future of Retail research

Three major trends shaping the future of retail identified by the report are outlined below: 1. Customers want personalised shopping experiences across all touch points 2. There is growing demand for social shopping experiences 3. Mobile technology has the potential to bridge the gap between online and offline retail experiences

Visa Europe’s Future of Retail research

Research by Stylus, shows the UK ranks 2nd in readiness to integrate new technology and meet demand from tomorrow’s shoppers across Europe. To derive the score, the research first looked at the key consumer trends that are re-shaping the retail sector, such as: • Omni-channel shopping • The growing significance of social media in the shopping cycle • The importance of mobile technology