Black Friday failed to lift consumer spending in November

Mark Antipof, Chief Officer - Commercial at Visa, commented:

“Festive cheer was in short supply for the UK’s retailers during last month as Black Friday promotions failed to lift consumer spending. November’s poor performance means that we stand by our earlier prediction that the UK will see its first fall in overall Christmas spending by consumers since 2012.

“The gap between the performance of e-commerce and the high street widened again last month. Bricks-and-mortar retailers saw sales down for the seventh consecutive month, while e-commerce continued its upward growth trend, boosted in particular by consumers taking advantage of online promotions around Black Friday.

“It would appear that consumers are making further changes to their shopping priorities as a result of the increasing strain on household budgets. Cutbacks on big-ticket items such as car purchases and bookings for Christmas trips abroad led to the largest drop in spending on Transport & Communications in November. In contrast, spending on Miscellaneous Goods which includes trips to hair and beauty salons and cosmetics and jewellery purchases saw the largest increase, offering further evidence of the ‘lipstick effect’, whereby people opt for smaller treats, at the same time tightening their belts when it comes to larger purchases.”

Visa Inc. (NYSE:V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. 

We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead with prepaid or pay later with credit products. 

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