Kickstart your trade this Christmas

Help us celebrate your business

Are you getting the love you deserve? Once again, this Christmas, we’re supporting small independent businesses like you, and encouraging people to show their High Street some love over the festive period.

We know the vital role you play as part of a healthy and vibrant local community. Help us celebrate what you do and encourage people to shop local this Christmas. ​

Meet the High Street stars

We’ve teamed up with High Street heroes across the country so they can share their story.

Finamore Antiques

Dodi was born above the shop one year after the shop opened. She notes that a lot of time, the shop isn’t really a shop, but a place where people pop-in to catch up, creating a real sense of belonging in the area.

Find out more here   
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Order your free #WhereYouShopMatters POS materials

Last year, we showcased more than 100 retailers across the UK on social media, on TV and on billboards. This year, we are aiming even higher – and we want you to join the conversation. We want to remind shoppers of the benefits of showing their high street some love, from the friendly welcome to the wonderful range of unique products on offer.

POS Materials

We’ve prepared a special promotional pack for small businesses. And it’s absolutely FREE. Just fill in the form opposite and we’ll send you a bespoke POS window sticker and door sign that includes the hashtag #WhereYouShopMatters. Pop it in your window and your customers can spread the word on social media.

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Order your free POS pack

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In the news

Visa Finds Somebody to Love the High Street in Festive Singalong Spot

Visa has launched its 2019 Christmas campaign featuring real independent shopkeepers to inspire the nation to visit their high streets and shop locally this Christmas. Visa’s Christmas campaign is a rallying cry to the UK’s shoppers, switching the focus from what they are buying to where they are buying...

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Visa's Christmas advert is a rallying cry to support our local high street

The Visa 2019 Christmas advert has just been released – and it’s a heartwarming and rallying cry to the nation to support our local high streets. The campaign features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner - singing Queen’s Somebody to Love to inspire...

Read full story

Visa's Christmas advert urges shoppers to hit the high street

The Visa 2019 Christmas advert has just been released – and it’s a heartwarming and rallying cry to the nation to support our local high streets. The campaign features 13 real shopkeepers – including a bookseller, greengrocer, antique dealer and café owner - singing Queen’s Somebody to Love...

Read full story

8 Christmas Adverts That Have Turned Us Into Emotional Wrecks This Year

Set to the catchy tune of Queen's "Somebody to Love", and starring 13 real shopkeepers from around the UK, Visa is inspiring us all to show our high streets some love this festive season with their advert.

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Visa UK release their 2019 Christmas advert

Visa pay tribute to the high street in their Christmas advert for 2019. They tell people to 'show your high street some love.'

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Visa "Somebody to love" by Saatchi & Saatchi London

Visa's second seasonal singalong features independent shopkeepers, in its biggest-ever brand campaign in the UK. The retailers perform Somebody to Love by Queen, and 150 individual shopkeepers will also appear in personalised out-of-home executions...

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Visa: Where you shop matters by Saatchi & Saatchi

Visa’s Christmas campaign is supporting the UK’s independent retailers for a second year. In a rallying cry to UK shoppers, the campaign is encouraging people to switch their focus from what they are buying to where they are buying, urging shoppers to show their local high streets some love this Christmas and beyond...

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Visa is encouraging storeowners to make copycat versions of its holiday campaign

Visa's U.K. holiday ad encourages people to shop local and features real small store owners signing along to Queen's "Somebody to Love." But the idea doesn't stop there—the brand is asking other businesses to create their own versions of the spot too...

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Learn how we’re supporting local communities

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