Power the digital payment experiences customers expect

Consumers and businesses demand seamless, flexible ways to pay. Embedded payments enable a fully integrated digital experience, creating a ‘one-stop shop’ that keeps users on-platform and removes the need to switch channels. 
€ 180 bn projected embedded finance market size in Europe by 2028.¹

83 % of UK consumers prefer to use a traditional banking provider for their financial services.²

43 % of SMBs have used at least one embedded financial service between 2022-2023.³

How can you make the most of the opportunity

What you stand to gain with embedded finance

By meeting customers where they already are – in the apps, platforms and services they use every day – you can unlock tangible benefits.

Higher card volumes

Embedding card options at checkout or in business workflows increases usage and spend across personal and commercial portfolios.

New customer acquisition

Embedded propositions open up new routes to market and help you grow your base across platforms and partners.

Deeper engagement

Staying present in your customers’ daily journeys helps build loyalty and encourages repeat use of your products.

Stronger partner relevance

Embedded finance strengthens your role across the broader financial ecosystem – from ERPs to marketplaces – keeping you central to the flow of funds.

Power your embedded finance journey with Visa

See how you can accelerate your embedded finance strategy and grow card volumes, relevance and reach.

Contact our team

Trends and highlights from Visa

See how embedded finance is making lending smarter and more accessible

Discover how flexible credentials are raising the bar for payments

Find out more

Find out how embedded finance is rewriting the rules of financial services

See what’s changing

1. yStats, 2024, Global Embedded Finance Market
2. Business Money. “UK Consumers Still Prefer Traditional Banks.” Business Money, May 2023. https://www.business-money.com/announcements/global-survey-highlights-83-of-the-uk-still-prefer-traditional-banks/ (accessed 14 April 2025).
3. Tenemos, The Rise of Embedded Finance in SME Banking, March 2023, https://www.temenos.com/insights/white-papers-reports/the-rise-of-embedded-finance-in-sme-banking/