• Recurring payments, REIMAGINED

    Visa A2A

    Visa A2A brings standardisation, protection, and a seamless user experience to account-to-account payments – all powered by Visa’s trusted infrastructure.

Recurring payments haven’t kept up

Today’s consumers expect speed, visibility and control, across every payment. While Direct Debit remains a trusted option, it wasn’t built for the digital-first world.

50 % of UK consumers have had a bad experience with Direct Debit.¹

1 in 5 Gen Z have abandoned recurring purchases in the UK due to poor experiences.¹

It’s time for an upgrade.

Introducing Visa A2A: designed for today, built to scale

Visa A2A is a new standard for recurring account-to-account payments, it’s designed for the needs of today’s consumer, with the protections they know and trust.

 It connects banks, payment initiators and businesses through a single, open system – offering real-time visibility, fewer failures and experiences consumers trust.

Smart infrastructure. Real value.

One connection. All use cases

A single premium API. One rulebook. Clear UX guidelines. One integration unlocks  consistent, connected experiences across the board.

Trust, clarity and control

Dispute handling, a clear liability framework, and built-in fraud protections inspire confidence and trust from all players.

Fewer failures, faster funds

Real-time settlement, with the ability to check funds in advance, reducing friction without compromising control.

Commercial value, built in

Resilient, risk-aligned pricing that supports long-term growth.

Engineered for every step

Powering some of today’s most valuable flows

Bill payments and financial services

Utilities, telecoms, investments, insurance

Subscriptions

Streaming, charities, nursing, auto associations

E-commerce and one-click payments

Repeat online purchases, similar to the card-on-file experience

Built for every participant

A faster, more flexible way to get paid

Reduce failures, streamline reconciliation, and offer a seamless and trusted experience that helps improve conversions.

 

 

Innovation through collaboration

Visa A2A’s first transaction marks a milestone in recurring payments. Hear how Kroo, Utilita and Tink helped bring it to life.

From insights to action

Visa’s latest research reveals what consumers and merchants really want: more control, better visibility, and fast payments that just work. From trust and protection to speed and flexibility, Visa A2A is designed around what matters most. Explore the findings:

Unlock the full potential of recurring A2A 

A strategic deep dive into the structural challenges and commercial barriers limiting A2A adoption – plus a roadmap for building scalable, secure, and trusted recurring payment flows.

Download our Voice of Merchant whitepaper

What do consumers really want from recurring payments?

This whitepaper reveals why speed, trust, control, and flexibility are non-negotiable – and where today’s systems fall short of delivering.

Download our Voice of Consumer whitepaper

Let’s modernise recurring payments together

FAQs


1. Visa / Basis Research. The Consumer Opportunity for Visa A2A Payments. 2024. Research was commissioned by Visa and conducted by Basis Research in 2024 via 20 online in-depth interviews (60 minutes each) with UK consumers, and an online survey of 4,400 respondents.