What is Click to Pay?

Click to Pay is a new way for your customers to check out online quickly, easily, and more securely. It removes the need to manually enter card details and works across all devices and browsers.

When a customer selects Click to Pay at your checkout, they enter their email address, confirm their identity, choose a saved card, and complete the purchase, no card numbers to fill in, no passwords to remember. As a merchant, you don’t need to store any payment details. The card is tokenised and securely stored on the network, not on your systems, reducing your risk and simplifying compliance.

Which card networks are supported?

Click to Pay supports Visa, Mastercard, American Express, and Discover cards. Note: acceptance of networks varies by market and may not be available with all UK or EU acquirers.

Click to Pay is already adopted by leading UK merchants and issuers, and 17 million Visa credentials⁵ are now ready for Click to Pay! The sooner you enable it, the sooner you can: Reduce cart abandonment Speed up checkout Give customers a smoother online experience

How does Click to Pay benefit my business?

Click to Pay is designed to drive results where it matters most: Fewer abandoned baskets thanks to less friction Stronger security with tokenised payments and fewer fraud risks Higher approval rates and up-to-date card details Seamless integration so you stay in control of your checkout

How do I get started?

Talk to your payment service provider or acquirer. They’ll support you with enabling Click to Pay, in a way that works best for you – from a simple ‘out of the box’ to a fully customisable experience, and it’s backed by global network support.

Click to Pay

Click to Pay: A checkout experience built for today

It makes online payments simple, secure, and effortless for you and your customers.

If only selling online had always been this simple

Sofia’s flower shop bloomed on the high street, but clunky checkouts held back online growth. With Click to Pay, she now offers customers a seamless, secure way to shop online – driving more orders, less friction, and loyal new customers.

From high street success to online growth with
Click to Pay

Helping you improve your online checkout experience to maximise conversion rates, minimise the cost of fraud, and reduce the complexity of storing data.

Sell more with less friction

Click to Pay gives customers a quicker, easier checkout, with fewer steps, interruptions or passwords. The result is more completed purchases and a 10%¹ authorisation uplift versus manual PAN entry.

Trusted, seamless security

With tokenisation and Visa authentication, Click to Pay strengthens trust at checkout, delivering a 91%² drop in fraud compared with manual PAN entry.

Built in, not bolted on

No complex builds or integrations. Click to Pay fits right into your existing online checkout, helping you offer a better experience straight away.

Just like contactless, but online

Click to Pay delivers the same easy, secure checkout every time. Here's what you can expect.

Click to Pay helps to maximise conversions

Client testimonials

SMOOTHER CHECKOUTS ON THE MENU

Just Eat Takeaway.com and Visa Click to Pay

What if online checkout satisfied consumer appetites? Just Eat Takeaway.com partnered with Visa and Adyen to cut cart abandonment and cook up an effortless payment experience.

Ready to turn more browsers into buyers with Click to Pay?

Contact your Visa representative or Payment Service Provider today to discover how you can enable Click to Pay.

Frequently asked questions

Thinking about offering Click to Pay? Here’s what you need to know, from how it works to why it matters for your business.

: Click to Pay is a new way for your customers to check out online quickly, easily, and more securely. It removes the need to manually enter card details and works across all devices and browsers.
: When a customer selects Click to Pay at your checkout, they enter their email address, confirm their identity, choose a saved card, and complete the purchase, no card numbers to fill in, no passwords to remember.

As a merchant, you don’t need to store any payment details. The card is tokenised and securely stored on the network, not on your systems, reducing your risk and simplifying compliance.
: Click to Pay supports Visa, Mastercard, American Express, and Discover cards.

Note: acceptance of networks varies by market and may not be available with all UK or EU acquirers.
: Click to Pay is already adopted by leading UK merchants and issuers, and 17 million Visa credentials⁵ are now ready for Click to Pay! The sooner you enable it, the sooner you can:

Reduce cart abandonment

Speed up checkout

Give customers a smoother online experience
: Click to Pay is designed to drive results where it matters most:

Fewer abandoned baskets thanks to less friction

Stronger security with tokenised payments and fewer fraud risks

Higher approval rates and up-to-date card details

Seamless integration so you stay in control of your checkout
: Talk to your payment service provider or acquirer. They’ll support you with enabling Click to Pay, in a way that works best for you – from a simple ‘out of the box’ to a fully customisable experience, and it’s backed by global network support.

¹Visa Net, on merchants live with CTP defined by 1 approved auth in Feb 2024 – Feb 2025.

²Global Risk Team, Visa Net, CTP Fraud Rates, Oct 24 – Feb 25.

³IPSOS Consumer research 2023 UK and Spain sample.

⁴Adyen EU Pilot.

⁵Visa Net, Europe Click to Pay net non-expired cards in Europe as of October 2025.

Click to Pay: A checkout experience built for today