Visa Moving Music
A movement for the diversity of the Swiss music scene.
Visa Moving Music is the platform that supports the Swiss music scene in the long term – beyond individual events or campaigns. It brings together emerging artists, fans, and partners from different regions, genres, and communities.
The focus is on expanding access to music, opening up new opportunities for artists, and connecting young people through shared experiences.
Making music possible
New perspectives on and for the Swiss music scene.
Visa goes beyond classical sponsorship and creates the conditions for music to be experienced in different ways – live, digital, and across cultural contexts.
In cooperation with partners, spaces are created where encounters are possible and different perspectives meet.
For Visa cardholders, this also means access to selected moments and benefits related to Visa Moving Music.
"Music has always been an important part of my life. I am very much looking forward to accompanying artists and fans with Visa Moving Music and to continuing to move the music scene together with our partners."
— Santosh Ritter (Country Manager Switzerland & Liechtenstein)