San Francisco, CA – November 28, 2017 – In celebration of the Final Draw for the 2018 FIFA World Cup Russia™, Visa (NYSE: V), the Official Payment Service Partner of FIFA, released travel and spending data for the 2018 FIFA World Cup™. Throughout official FIFA venues, Visa will enable a cash-free fan experience by implementing point-of-sale terminals that accept a Visa credit or debit card and a range of digital payments, such as those made via phone or watch.
These enhancements ensure official FIFA venues are equipped with the latest in payment innovation and are ready for the increase in expected international visitors to Russia. Based on spending trends and insights from Visa, it is projected that Russia will host an additional 300,000 to 500,000 international visitors1 during the months of June and July 2018, on top of a baseline average of 4.3 million total international visitors2 to Russia during that same time period over the past four years.
Based on historical data1 from the previous four FIFA World Cup™ tournaments, Visa projects foreign visitors to Russia will represent a 6 to 10 percent increase in foreign visitors to the country in June and July 2018. The largest share of non-native travelers to Russia are forecast to come from:
Based on historical data3 from the 2014 FIFA World Cup Brazil™, Visa anticipates Russia can expect to see an increase in per traveler spending. On average, visitors attending the 2014 FIFA World Cup Brazil™ spent 31 percent more3 per card than regular tourists in Brazil. Visa projects this difference was a result of FIFA World Cup™ fans spending:
“As the Official Payment Service Partner of FIFA, Visa is excited for fans all over the world to join us in Russia,” said Ekaterina Petelina, country manager, Visa Russia. “From unveiling the latest payment innovations to upgrading payment terminals to allow for contactless cards and digital payments, such as those made via phone or watch, throughout official venues, Visa will continue to elevate the fan experience. Visa provides simple and secure payment options for those in attendance, so they can get back to their seats quickly and focus on the match.”
Global ticket sales for the 2018 FIFA World Cup Russia™ continue to perform well, as FIFA recently reported4 that:
To ensure fans have a seamless and secure payment experience when attending the 2018 FIFA World Cup Russia™, Visa developed the following recommended travel tips that fans can take advantage of.
Know Before You Go to Russia
Travel Tips for Fans in Russia
As the Official Payment Service Partner of the 2018 FIFA World Cup Russia™, Visa will be celebrating the spirit of football in Russia and is looking forward to showcasing the future of digital payments with fans from all over the globe. For additional information on Visa’s sponsorship of the 2018 FIFA World Cup Russia™, visit www.visa.com.
Visa International Travel (VISIT) platform is a proprietary model that combines Visa's cardholder data with publicly-available cross-border arrival statistics. The database provides a comprehensive view into high-frequency cross-border travel flows, currently encompassing the top 82 origin and destination countries, which collectively account for more than 80 percent of global travel. VISIT combines unique counts of Visa cardholders that register a face-to-face transaction at a merchant outside their home country in a given calendar month with other transaction data such as average spend per cardholder, card usage patterns at lodging merchants and others. Visa uses this data to econometrically model official arrival statistics compiled by various government sources and to generate estimates that fill in the large gaps existing in the cross-border travel data.