Visa Europe is launching the second stage of its ‘Life flows better with Visa’ campaign with a new TV ad featuring dance and media artist, Bill Shannon.

Bill performs around the world to much acclaim. The beauty of Bill’s movement is as inspirational as it is mesmerising. The fluidity of his dance moves meant that it didn’t take us long to realise that he was the perfect embodiment of Visa’s ‘flow’ campaign. In the TV ad not only does Bill’s choreography represent life flowing effortlessly but his flow and movement throughout the ad turns an average shopping trip into something easy thanks to his Visa card.

Born with a bilateral hip deformity that affects 1 in 1200 children, which means it’s sometimes difficult for him to support his own body weight. He says, “as a kid I wouldn’t have called it dancing,” but it was then that he began to develop what is now known as the ‘Shannon technique’ in order to stop the unwanted stares. So what is the ‘Shannon technique’? In Bill’s words, “It’s the root set of movements that all of the dancing branches from, once you have that anyone can do it!”